This is not unusual. The best wellness businesses in Wellington are run by people who are brilliant at what they do in the room. The marketing is always the thing that slips. Not because it is not important. Because there are never enough hours.
I have been in this situation from the inside. I know what it costs.
Those follower numbers are not a criticism. They are an opportunity. Both businesses have earned loyal, returning clients through exceptional service. Neither of them is reaching the people who have never heard of them. That is the gap. That is what I fix.
That ratio tells me the content is not growing the account. People who already know you are seeing it. People who do not know you are not finding it. The audience is not expanding.
Haylo has posted more than most businesses ever will and the follower count has not kept pace. Volume is not the problem. The strategy behind the content is.
The content lists instead of connects. Most wellness business social media describes the treatment. It does not speak to the feeling the client is walking in with. That gap is where bookings are lost.
Two locations, one blurred message. Urban Sanctuary and Haylo serve different communities and different clients. The marketing should reflect that. Each location deserves content built for its own audience.
No system behind it. When marketing depends on someone finding time and inspiration at the same moment, it does not happen consistently. Consistency is what builds the audience that books.
Facebook is doing more work than Instagram. Haylo has 1,341 Facebook likes compared to 973 Instagram followers, which tells me the existing audience skews older. Instagram is where the next generation of loyal clients is searching. That is the channel to build.
This distinction matters. I can look at your treatment menu, your team, your client base and your community and write content that sounds like it came from someone who genuinely understands what happens in the room. Because I do.
When I was at a local Wellington salon for ten months, I was in the room doing treatments. I was also training other therapists, building SOPs, lifting the customer service standard and building the marketing that helped grow the business by over 140%. Those things happened together. That is the approach I bring here.
Weekly captions, content calendars, emails and real footage content for both locations. Written and filmed in each business's own voice. Delivered ready to approve and post.
I trained therapists in treatment protocols and built SOPs that lifted the standard across the floor. If your team needs that, I can bring it.
Offers, pricing, client retention and booking conversion. The things that actually move revenue. Not theory. Real decisions based on what works inside a Wellington wellness business.
I use AI tools to deliver consistent, high-quality marketing outputs every week. The same thinking, at scale, without the cost of a full agency.
All three options start the same way. I learn your voice. I learn your clients. I build the content system. The difference is the commercial structure.
You do not need to learn a new tool. You do not need to write a brief every week. You approve what I send and it goes up. That is the whole job on your end.
5 captions per location per week, written in each location's distinct voice. Content calendar delivered every Sunday so you know what is coming.
One email per location, written in your voice. Promotional, relational or educational, matched to what you are focused on that week.
Thirty minutes to align on upcoming offers, seasonal content and priorities. Practical decisions only. No fluff.
What was posted, what performed, what to change. Plain language. Specific recommendations. Not a spreadsheet you have to interpret yourself.
2 hours of filming per location per month using your actual team and space. Enough raw footage for 4 to 6 reels and stills for static posts. Real faces. Real environment. Content that builds trust in a way a graphic tile never will.
WhatsApp or email for approvals and quick turnaround when something comes up. No ticket system. No waiting three days for a response.
If after 30 days the content does not sound like Urban Sanctuary and Haylo, everything gets rewritten at no charge until it does. That is in writing.
If after 60 days there is no measurable increase in engagement, profile reach or enquiry volume, the third month is free.
The risk is on me. Not on you.
Every week without a consistent presence is a week a potential client found someone else. Not because your businesses are not good enough. Because they could not find you.
Both Urban Sanctuary and Haylo have earned five-star reputations over decades. The online presence should reflect that. Right now it does not. I can change that.
If this feels like the right fit, I am ready to start. The next step is a conversation to confirm scope and choose the option that works for you.
You did not build two businesses by waiting for the right moment. You made the moment.Shanel Karepa · Vettori and Co Marketing · Wellington
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